What we do
Enomix is focusing its activities on the field of telecommunication infrastructures. Telecom infrastructures shape a vibrant business and technological ecosystem which is characterized by the following properties:
- High capital resources needed for development and operation
- Technology know how for development and operation
- Long life-cycles for the passive infrastructures and short life-cycles for the active ones.
- A special legal and regulatory framework which is mostly defined by the public authorities.
- Cutting edge technology requirements
These properties affect the investment decision process of both private organizations and public authorities. The later also weight with the extensive socio-economic impacts of these infrastructures on almost every aspect of everyday life.
Investments in the NGN appear as a promising means of gaining competitive advantage at country, regional and corporate levels: during the last years broadband infrastructures are kept high up the political agenda globally. However involved players often have contradictory interests:
- Policy-makers and public authorities seek to achieve regional cohesion and maximize social impact of state-aid initiatives. They are interested on attracting as many private funds as possible by decreasing risks especially in areas where market fails to support lucrative private investments. At the same time they do not want to disturb market competition and that’s why they have to carefully examine possible interventions like subsidies or legal acts.
- Regulators seek to promote competition, balancing the attractiveness of private investments with the degree of openness and neutrality for new entrants to be able to compete with incumbents.
- Telecom operators seek to maintain added value in front of new-entrants and over-the-top challengers, while balancing between short term market share, medium term operational efficiency and well-targeted investment strategy.
- Other public and private investors who seek long-term gains. So far these players were placing capitals on traditional infrastructure projects like motorways, utility companies etc. Telecom infrastructure modernization in order to support commodity-like broadband access now offers new opportunities to them.
Although these players raise different questions in order to support their decisions they all depend on some common fundamental notions: the geographic range of the new network and the addressable market that will be accessible through that. And both of these sizing problems can be tackled by using toolkits based on Geographic Information Systems (GIS).
Enomix specializes on providing the right answers following analytical bottom-up approaches that exploit data on the map field. The idea is to reach accurate conclusions very quickly.
Regulatory framework analysis
Regulation in Electronic Communication markets provides both a safety net for newcomers as well as ensures the viability of existing infrastructure. European Electronic Communications regulation allowed the development and the expansion of broadband and mobile services, providing competitive prices to the end users even in non-competitive environments.
We provide tools and methodologies for the analysis of electronic communications markets. Combining Long Run Average Incremental Costing Tools with GIS data and algorithms allows our analysts to provide insight of geographic market analysis.
Within the current economic landscape, investments should be thought twice. Plans for new infrastructures (or modernization of existing ones) need to have clear goals and should be carefully designed to meet them. Questions do not have straightforward answers while alternatives should be carefully examined and quantified.
- How can investors achieve the right balance of risk and return? How can needs for financing, be kept to a minimum?
- How uncertain is the demand and what can be learnt from successful launches?
- What synergies should be sought and what compromises need to be done?
- Which “go-to-market” strategy is the most likely to succeed?
ENOMIX helps decision makers to correctly assess investments plans. Through careful and detailed analysis in terms of market research, penetration forecasting and project cost estimation, we help building a concrete business case in order to seek or ensure funding.
Network design is often carried out empirically, leading to suboptimal results. ΕΝΟΜΙΧ resides on purpose-built software tools and methodologies. Developed internally or provided by leading network design partners, these tools are flexibly combined with hands-on experience in order to acquire meaningful and precise outputs. GIS is a key tool when dealing with infrastructure design. When extensive information is available, data collection and cleansing are prerequisites. When information is limited, technical decisions should be taken with educated assumptions and proved methodologies. But network design requires far more than technical competence: it has to support the business case in terms of flexibility and CAPEX minimization and be able adapt to market peculiarities.
ENOMIX assists in ensuring a network rollout strategy (cherry-picking of deployment areas, future proof network dimensioning) which adapts to local demographics, conforms to funding restrictions and aligns with business plan objectives.
Since it’s inception in 2011, Enomix is involved in every major telecom infrastructure deployment project in Greece and to evolve as the prime telecom consulting firm in the country”
Infrastructure roll-out orchestration
Deploying infrastructures with a target life span of more than 30 years, doesn’t leave much space for compromises regarding quality standards. Tight supervision of outside plant works and auditing, ensures that the project scope and time plan are met.
ENOMIX has developed tools and methodologies to ensure that infrastructure roll-out of new networks -and operation of existing ones- meet the proper level of quality. Smart decisions in the blueprint design and on the field can significantly reduce both CAPEX and OPEX. Our engineers combine excellence in design with concrete hands- on experience, and can protect your outside plant investment through procedure management, migration planning, quality standards enforcement and acceptance testing.
Service quality assurance
Price differentiation alone is a dead-end strategy for modern telcos. Assuring the proper quality level for services is a key factor for customer satisfaction. Infrastructure quality and reliability is a must, but is not enough. Service delivery should be flawless, cost-efficient and be able to maximize user experience.
The best way to assure service reliability is to proactively monitor infrastructure status. Especially in the copper world, service degradation is often detected too late to retain the customer. ENOMIX builds on top of monitoring tools combining GIS information in order to visualize the network status, quickly identify quality glitches and assess their importance. The results can be exploited both in customer retention and service up-selling.